As part of the “Chotte Kadam Pragati Ki Aur” initiative, 2% of all proceeds from the sale of Nihar Shanti Amla are contributed to the cause of children’s education. Launched in September 2012, Nihar Naturals Shanti Amla has so far supported 19 projects across 10 states including Uttar Pradesh, Madhya Pradesh and others, giving 36, 058 children the opportunity for education.
At Thanapur Village in Mirzapur district of Varanasi, Nihar Naturals Shanti Amla along with .Vidya Balan launched an innovative mobile phone-based learning system that will help children learn English words in an engaging and fun-filled manner.
Sharing her experience of spending a day in the village, Vidya said, "I am proud to be associated with this cause. Nihar Naturals Shanti Amla is working towards building a brighter future for India by aiding the cause of education for young children. They are also encouraging women to be at the forefront of this change. This year, we have gone a step further and introduced an exciting interactive mobile phone module to help children learn English words easily. This is the second year of the initiative and we aim to reach out to more children in the coming years and spread the light of education."
